Meet the Family & Team • 2025

The Family Behind Closet Factory Richmond

A real family. Real warmth. Real connection. Get to know the people who make Closet Factory Richmond what it is.

Explore the Strategy
The Goal

Show a real family — not a panel discussion.

Our recent feedback was helpful. When all four voices appear in every :28 spot, it can feel crowded and staged. That was never the intention.

The intention is warmth.

The intention is humanity.

The intention is connection.

The Creative Shift

Rotate voices based on emotional tone.

Instead of equal airtime for all four in every message, we rotate voices based on emotional tone. Not every commercial needs all four voices. But every commercial reflects the whole family.

  • Natural conversation
  • Genuine laughter and reactions
  • Physical space in vignettes
  • Relaxed body language
  • Playfulness without losing professionalism
Closet Factory Richmond Team

"Not every commercial needs all four voices. But every commercial reflects the whole family."

The Character Diamonds

Each family member represents a different emotional lane.

When these lanes are mixed intentionally, the brand feels dynamic — not scripted.

🌱
Teresa
The Foundation
Warm. Grounded. Gracious.
She brings legacy, heart, and calm.
⚓
Bryan
The Anchor
Steady. Competent. Quiet strength.
He brings trust and craftsmanship.
⚖
Megan
The Balance
Thoughtful. Relatable. Modern.
She bridges family life with intelligent design.
✨
Kacie
The Spark
Outgoing. Expressive. Warm.
She brings lightness, energy, and personality.
How This Shows Up On Screen

Instead of standing shoulder-to-shoulder:

Teresa and Bryan reflect together.

Quiet moments of shared legacy and pride in what they've built.

Megan and Kacie banter naturally as sisters and moms.

Real laughter, real life — the next generation carrying the torch.

Bryan grounds playful moments.

His steady presence anchors even the lightest scenes with trust.

Teresa softens practical messaging.

Her warmth turns functional details into something you feel.

"Some spots are reflective. Some are playful. Some are steady and reassuring. All feel human."

Why This Works in Richmond & Charlottesville

This market values authenticity.

Sincerity over performance
Legacy over flash
Community over corporate tone

Allowing the family to breathe — and occasionally laugh — makes the message believable.

Believability builds trust → Trust builds preference → Preference builds long-term brand equity
The Result

They feel like neighbors.

They don't look posed.
They look comfortable.
They don't feel like actors.
They feel like neighbors.

And that is exactly what Closet Factory Richmond should be.

Custom garage organization
Evergreen & Seasonal Script Collection

Six scripts. Rotating voices. One family.

All are paced for :27–:28 and rotate voices intentionally.

🌿
Built Over Time
Teresa + Bryan Come Home to Calm
Teresa
When we started this business, it wasn't about growth. It was about doing good work for people we knew.
Bryan
And building spaces that truly made their lives easier.
Teresa
Twenty-five years later, that hasn't changed.
Bryan
We still design every project the same way — with care, intention, and pride.
Teresa
Because a calm home changes everything.
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Closet Factory Richmond. Come home to calm. This is what organized feels like.
☀️
Real Life, Really Fast
Megan + Kacie That Organized Feeling
Kacie
You ever notice how mornings move at double speed?
Megan
Especially when you have a baby and coffee hasn't kicked in yet.
Kacie (laughing)
Exactly.
Megan
That's why we design for real life — bags by the door, shoes in their place.
Kacie
Because when the house feels calm, we feel calmer too.
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That organized feeling. Closet Factory Richmond. This is what organized feels like.
🏡
Our Family, Your Home
Teresa + Kacie + Bryan This Is What Organized Feels Like
Teresa
For 25 years, this has never just been about closets.
Kacie
It's that moment when someone walks back into their home and says, "Okay... that feels better."
Teresa (smiling)
That's our favorite part.
Bryan
Because when your home works, everything else feels easier.
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Closet Factory Richmond. This is what organized feels like.
🌳
Small Business, Big Care
Megan + Bryan + Kacie That Organized Feeling
Megan
When you call us, you're not calling a national office. You're calling our family.
Kacie
And yes... we might see you at the grocery store later.
Bryan (light chuckle)
That's how local works.
Megan
This is personal for us.
Bryan
And we build every space like it is.
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That organized feeling. Closet Factory Richmond. This is what organized feels like.
🌊
The Local Touch
Kacie + Megan + Bryan Come Home to Calm
Kacie
From Monument Avenue in the fall to the James River in the summer — this is home.
Megan
We design with Richmond and Charlottesville in mind — style, charm, and the way life really moves here.
Bryan
That's why your storage feels like it belongs here. Because it does.
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Come home to calm. This is what organized feels like.
🌅
Life in Transition
Megan + Teresa Come Home to Calm
Megan
Life changes. Babies arrive. Kids grow. Parents downsize.
Teresa
And every season asks something new of your home.
Megan
The right storage doesn't just organize your things.
Teresa
It gives you room to breathe.
Close
Closet Factory Richmond. Come home to calm. This is what organized feels like.
Our Foundation

This is what organized feels like.

Built on 25 years of family values, craftsmanship, and genuine care for the Richmond & Charlottesville community.